Implementing the most recommended CRM in the manufacturing industry

The plastics manufacturing industry is one that has been steadily growing in recent years, and has been supported by changes in technology, development growth, and a new focus on reaching customers on an individual level.

In this article, we will be looking at how CRM is being used in the manufacturing industry, specifically how plastic manufacturing businesses are expected to be impacted by CRM in the near future, why it is necessary for manufacturing CRM to be used, what the key benefits of doing so are, and how you can take advantage of these benefits for yourself.

How is CRM software being used in plastic manufacturing?

Plastics manufacturing is an industry with its own unique challenges. Orders have to be fulfilled quickly and efficiently, production runs need to be correct and compliant with relevant industry standards, and the supply chain needs to be as effective as possible to ensure little wastage and resources utilised appropriately.

Deploying the right CRM software can make a huge difference for manufacturing companies across the board, as the tool can provide detailed and usable insights into current operations, efficient inventory management and order processing, a clear overview of warehousing and distribution chains, and allow for intelligent supply chains and stock management.

What is the predicted future for CRM in the manufacturing industry?

There are a number of sales trends for the usage of CRM in business which include:

• Generative AI and machine learning: This is transforming CRM usage to reduce mundane tasks, optimise processes, and allow for more appropriate resource usage across the business.
• Business analytics: CRM systems with interactive dashboards are allowing data to become more actionable and useful, and allow for more accurate forecasting and predictive analysis.
• Industry specific CRM packages: Platforms are being developed that focus on specific industries are becoming more popular across the board, and manufacturing companies are benefiting from tailored solutions.

Applying CRM software in conjunction with business automation for the plastics industry continues to be a popular choice for many manufacturers and is set to continue with adoption.

Many of the trends for CRM and automation are focusing on streamlining efficiency and further integrating the tools with a robust digital architecture, allowing companies to reposition their resources to better effect.

Why is the right CRM needed for manufacturing plastic?

In order to make the right moves, process orders appropriately, generate leads and grow your plastics manufacturing business – you need to know exactly how your operation currently stands, what your customers want from you, how you are positioned to manage these orders, and where your marketing and advertising can focus to showcase the potential of t/he company, your position on sustainability and ethical concerns, and other important issues that are going to have a direct impact on customer behaviours and responses.

The right CRM should help support your business as an integral part of a data-driven company culture, that focuses on using the right tools, in the right places, and allows actions to be taken at the right times.

What are the key benefits of adopting the right CRM software?

The right CRM software can bring a number of important benefits to the business, key amongst which include:

• Improved sales performance, lead conversion, and closing rates.
• Increased customer satisfaction and brand loyalty.
• More accurate demand forecasting abilities.
• Heightened supply chain visibility.
• Improved product quality.

These benefits stand alongside the traditional benefits of CRM software such as:

• Accurate recording of customer engagements.
• Reporting on KPIs and targets.
• Evaluation of sales processes and structure.
• Refined and personalised communications.

Companies that integrate effective CRM software into their business can use the systems to their fullest advantage, allowing not only effective customer communication and team management which offers clear lines of responsibility, but to also forecast and predict changes in the market, position marketing and advertising in line with customer wants, and develop strategies which are flexible and adaptable as appropriate.

What should to look for in a CRM for your plastics manufacturing business?

When implementing digital development and advancements such as CRM into your business, there are a number of things you need to be looking at first:

• What is your existing workflow structure? Can it support a CRM as it currently stands, or will you need to change your business culture and adapt your working style?
• How familiar are your staff with these processes? Will your staff require extensive training, and does your chosen platform offer training and support as part of their service?
• What are you currently doing with your data? In order to remain legally and ethically compliant with data standards, you need to ensure you only keep your data for a set amount of time, and for the right reasons. How is your data currently organised, and what is your process for reviewing this?
• How often do your team update their records? Using a CRM and team management software means that records can be updated in real-time, and be clearly identified for chain of responsibility needs – how are you currently handling updates and inter-team engagements?

Bringing in the right CRM to your plastics manufacturing business can make a huge difference across the entire company – allowing you to make the most of your resources, devote time and attention to personalisation and lead generation, handle effective stock management, and save money with efficient resource usage.

Your business can benefit from bringing the right CRM in, and making full use of your digital resources and data ecosystem, allowing you to focus on business growth and development in 2024 and beyond.

Grow with TEB Apps

Maximise your conversions with the future of business automation and CRM software, TEB Apps. With futuristic automation and fantastic ease of use, businesses are leveraging TEB Apps to accelerate growth. From TEBs lead management to order management, you will be able to streamline your entire sales process and reach your full potential. With TEB Apps you will:

Track your sales activity – Track all of your sales activity with user-friendly funnel views of your sales process to stay connected to your team.

Automate your workflow – Lead assigning, lead uploading, quote creation, sales data entry, follow-up reminders and much more can be automated, saving you team time and resources.

Track your stock – Stay on top of the items you are selling in real-time.

Easy pricing – Leverage volumetric, specification and bundle pricing options to simplify your billing process and boost productivity.

Book a demo today, and grow to your potential.